App features
Everything an
app can do
40 features we build for shopping apps, grouped by what they do for your customers. You do not need all of them. Pick the ones that fit your store and your first release, and add the rest later.
Shopping
Search with filters and sort
Fast search, category browsing, filters by size, color and price, and recent searches.
Wishlists and saved items
Customers save products and get alerts when they change.
Barcode and QR scan
Scan a product code to find it in the catalog, or scan a QR code in store.
Recommendations
Recently viewed, related items and picks based on what a customer has bought or saved.
Reviews and ratings
Show reviews from your store and let customers post from the app.
Camera and visual search
Find similar products from a photo, where your catalog supports it.
Checkout and orders
Apple Pay and Google Pay
One-touch checkout with the customer's wallet.
Saved cards and addresses
Stored safely by your payment provider and filled in for repeat orders.
Buy now, pay later
Offer installment options through your payment provider.
Order tracking and returns
Live status, carrier links, and returns started from the app.
One-tap reorder
Customers repeat a past order in a few taps.
Subscriptions
Repeat deliveries that customers can pause, skip or cancel in the app.
Loyalty and membership
Points and rewards
Customers earn on orders and spend at checkout.
Tiers and status
Silver, gold or your own levels with their own perks.
Referral program
Share links and codes that reward both people.
Digital member card
A barcode or QR code for use in store.
Member pricing and early access
Benefits that apply automatically at checkout.
Gift cards and store credit
Buy, send, check the balance and spend in the app.
Birthday and milestone rewards
Rewards sent on dates the customer chose to share.
Messaging and engagement
Push notifications
Order updates and campaigns, sent with customer permission.
Back-in-stock and price-drop alerts
Notify people who saved or asked about an item.
Cart reminders
A reminder to opted-in customers who left items behind.
In-app messages and inbox
Content that does not need to interrupt.
Deep links
Links from email, text, QR codes and ads that open the right screen.
Launch and drop countdowns
Pages for limited releases with reminders.
Account and trust
Face ID and fingerprint sign-in
Quick, secure login.
Sign in with Apple and Google
Fewer passwords to forget.
In-app account deletion
Required by Apple for apps that let people create accounts.
Multiple languages and currencies
Content, prices and formatting by market.
Accessibility support
Screen reader labels, scalable text and good contrast.
In-store and support
Store locator
Find nearby stores with hours and directions.
Click and collect
Order online, pick up in store, with a ready notification.
Chat and support
Connect to your helpdesk or chat tool.
Help center
Shipping, returns and sizing answers inside the app.
Point-of-sale link
Use the member card and rewards in your physical stores.
Running the app
Content editing
Change banners, home sections and featured collections without a new release.
Campaign tool
Schedule and segment messages.
Analytics and reporting
Screens viewed, add-to-cart, purchases and retention in your reporting tools.
Experiments
Test layouts and offers on part of your audience.
Remote settings and update prompts
Turn features on and off and ask users to update.
Build your
feature list
Tick the features you want in the planner and we will come back with options, trade-offs and a rough scope.
Plan Your App